The Big Idea

Most entrepreneurs can picture the can, the label, even the celebrity who will be pitching their product. They want to know how to make their vision come to life—and be profitable!

The first phone call with a potential client is often times an animated event.  When someone calls with an idea for a beverage, they are genuinely excited.  This is something they have been formulating, crafting, perfecting in their mind.  Most entrepreneurs can picture the can, the label, even the celebrity who will be pitching their product, and they want to know how to make their vision come to life—and be profitable! 

“When someone calls the first time with an idea for a beverage, there’s a lot of energy behind their idea,” says Colleen Rice, Marketing Director.  “Sometimes it’s nervous energy, as if they’re afraid to ask the wrong questions or not sure where to start.  But most potential clients, new to the business, want to know the same basic information:  What does Flavorman do?  How do we do it?  How much does it cost?”

The initial call is all about gathering the right information in order to understand how Flavorman can provide solutions for that particular customer’s project.  We respect our callers’ right to the confidentiality of their ideas, so once we establish how we can be of service, we execute a mutual non-disclosure agreement.  That way, a client can feel confident talking openly about his/her vision for the project, and we can get further into the technical details of how to develop this particular beverage.

“Flavorman specializes in the technical side of developing a beverage.  This is the best advantage we can give our clients, especially those from backgrounds outside the food and beverage industry,” says Kate Ratliff, Technical Director.  In her eleven years with the company, she has been a part of countless client success stories, and she contributes that success to Flavorman’s attention to detail.

While making a beverage look and taste exactly the way a client envisions is important, it is only part of the story.  Is the product shelf stable, and for how long?  Will the color fade if exposed to light?  Is the nutrition label accurate?  Does the drink meet FDA regulations?  Can it be affordably mass produced? 

While these concerns are vital considerations to developing a beverage, they are not always top of mind to a potential customer who is busy with marketing plans, investor meetings or, in many cases, his/her day-job.  That is why Flavorman is critical to our clients’ success.  We take their big idea and bring it to life.

 “Beyond their creative artistry, the Flavorman team provided a service that is beyond servicing a customer; it is a friendship and partnership where they help you succeed through counsel and moral support. Flavorman is an invaluable asset,”  remarked Joe Heron of Fox Barrel Cider.  His company is now in production of its second successful beverage venture with Flavorman.

Big ideas have big potential.  So what would you do if you knew you couldn’t fail?

Click here to tell us about your BIG Idea!